Untethered Dreams

Breaking the tether of corporate life

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Entries for April, 2008

Alexa updates ranking methodology

Ah, it’s about time that Alexa upgraded the methodology they use to calculate their website rankings. Folks in the business of website promotion in any shape or form know about Alexa and use it as one of many metrics to determine at least if they’re on the right upward track. But they’ve also known […]

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5 Tips for Planning

Recently while upgrading the backend software for more than a dozen sites we run, I encountered different settings on each and every site. This had/has two impacts on me. First, I had to modify the script I had written to automate the upgrade process for each individual site which changed a thirty […]

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Outsourcing Options

In the past year I’ve expanded our “Gizmos for” brand by launching Gizmos for Babies and Gizmos for Kids. By May 1st we will officially launch Gizmos for Cooks. Lining up editors and writers for the sites and technically setting up the sites is really quite easy and does not take up too […]

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Focus!

A simple concept, but such an important one. As we’ve learned the hard way, particularly if you’re starting out your online business as a side gig, focusing on 1 product or service is a critical factor in your success.
Try not to get carried away with trying to implement all of your ideas at once. Pick […]

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It is what it is…

Yet another reason to start your own business, so you never have to hear, or for heaven’s sake say, “it is what it is” ever again. This phrase is the war cry for those that only strive for mediocrity and makes me cringe every time I hear it.

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Timing to Start Your Own Business - a Personal View

The topic of taking the plunge and leaving corporate life has been discussed heavily lately by several friends and of course my padna kjh in his article on when to take the plunge so I decided to put together a couple thoughts on the subject myself…. please feel free to comment with your […]

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The Right Time to Take the Plunge?

You’ve already determined that you’d like to, at a minimum, supplement your main income with an online side business, and now you’re wondering if it’s time to strike out on your own, take the plunge, quit the 9-to-5, free yourself from your corporate masters… You get the idea.
But when is that ‘right time’? Is there […]

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