focus.jpgA simple concept, but such an important one. As we’ve learned the hard way, particularly if you’re starting out your online business as a side gig, focusing on 1 product or service is a critical factor in your success.

Try not to get carried away with trying to implement all of your ideas at once. Pick the best one and focus on it for at least 3 to 6 months if not longer. If you’re doing this on the side, it will take at least that long for it to pick up steam and for you to wrap your mind around what you’re doing.
We could show you the more than 50 pages of notes and ideas that we have in our Wiki (excellent tool by the way which I’ll discuss some more below). While it’s easy to become excited with each new idea that you come up with. Stay focused on your main idea. This doesn’t mean you can’t change gears. We’ve all heard the tales of how, say, eBay got started. But if you do decide to change gears, then you need to jettison the old idea and focus on the new one.

Good luck!

Re: the Wiki. We highly recommend you either use an online wiki or download and install any of the dozens of open source ones out there. A wiki is particularly easy and useful environment for you to take notes and keep track of what you’re doing, and is even more useful when you’re more than just a 1-man shop. We use and love TikiWiki as it is a very powerful CMS system that will let us expand our info management capabilities as we grow.

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