I love this graph. It is so telling. This is a track of our visitors to one of Halloween costume websites. Look at how it rises steadily to the height of traffic on Halloween day (interestingly enough - probably from people looking for last minute ideas) and then falling precipitously the next 2 days (the end date on the graph is Nov 2).

halloween-traffic1

It’s pretty simple what this says - plan for seasonal events. Traditional vendors do it, and so should you.

Popularity: 31% [?]