Regardless of the business you’re in or the one you’re trying to break into, I can’t underestimate the value in attending conferences. Conferences are where you learn more about the field you’re interested in through talks, seminars and speaking with other attendees. Conferences are also where you meet others in that field’s community – experts, enthusiasts, like-minded entrepreneurs, even wanna-be members.

You’ve heard the saying that human communication is only 10% verbal. Well, speaking to someone face to face gives you so much more information than e-mail or even speaking over the phone. You will learn more in a few days than you will in weeks or possibly months of other forms of research.

Invest the time and money to attend at least one conference this year, if not the next few months.